Picking a local SEO tool shouldn't feel like a gamble.
You've got clients waiting, or a business to run. You shouldn't have to book a sales demo just to find out what something costs.
So we went and looked. Every price below comes from the tool's own pricing page, with the date we checked. If we couldn't confirm it, we say so.
Find your tool
54 tools
| Tool | Category | Starts at | Free plan | Checked |
|---|---|---|---|---|
| Advice Local Listings and local presence management, often sold through agencies. | Citations and listings | Not verified | Not verified | n/a |
| AgencyAnalytics White-label client reporting dashboards, priced per client. | Reporting and white-label | $20/client/mo | Not verified | Oct 22, 2026 |
| Ahrefs SEO suite known for backlink data, now with a GBP Monitor. | All-in-one suites | $129/mo | Not verified | Oct 22, 2026 |
| AuraLocal Local rank tracking with AI visibility features, flat monthly plans. | Map and grid rank tracking | $31/mo | Not verified | Oct 22, 2026 |
| Birdeye Review and customer experience platform, now with AI agents for multi-location brands. | Reviews | Not verified | Not verified | n/a |
| BrightLocal All-in-one local SEO platform: audits, rank tracking, grids, citations, reviews and white-label reports. | All-in-one suites | $31/mo | Not verified | Oct 22, 2026 |
| Chatmeter Reputation and listings platform for multi-location brands. | Reviews | Not verified | Not verified | n/a |
| DashThis Marketing reporting dashboards priced by number of dashboards. | Reporting and white-label | $54/mo | Not verified | Oct 22, 2026 |
| EmbedSocial Review and social feed widgets for your website. | Reviews | Free | Yes | Oct 22, 2026 |
| GatherUp Review requests, customer feedback and review monitoring. | Reviews | $99/mo | Not verified | Oct 22, 2026 |
| GBPly Google Business Profile management: posts, reviews, rank tracking, per profile. | Google Business Profile management | $39/mo | Not verified | Oct 22, 2026 |
| Geogrid Street-level grid rank tracker with heatmaps, an API and a lead-capture widget. | Map and grid rank tracking | Not verified | Yes | n/a |
| GMB Everywhere Chrome extension that shows competitor categories, audits, review and post analysis right on Google Maps. | Google Business Profile management | Free | Yes | Oct 22, 2026 |
| Grade.us White-label review management built for agencies. | Reviews | Not verified | Not verified | n/a |
| HighLevel CRM and marketing platform for agencies: funnels, email, texting, reviews, automations. | All-in-one suites | $97/mo | Not verified | Oct 22, 2026 |
| LeadSnap GBP and heatmap tools, plus CRM and call tracking add-ons. | Map and grid rank tracking | $59/mo | Not verified | Oct 22, 2026 |
| Local Dominator Geo-grid rank tracker. | Map and grid rank tracking | Not verified | Not verified | n/a |
| Local Falcon Geo-grid rank tracker that shows where a Google Business Profile ranks across a map, point by point, on a credit system. | Map and grid rank tracking | $24.99/mo | Not verified | Oct 22, 2026 |
| LocalClarity Listings and GBP management priced per location. | Citations and listings | $10/location/mo | Not verified | Oct 22, 2026 |
| Localo Local marketing app that tells small businesses what to do next on Google. | Google Business Profile management | $49/mo | Not verified | Oct 22, 2026 |
| LocalOptics (formerly Local Viking) Google Business Profile posting plus geo-grid rank tracking, priced by number of listings. | Map and grid rank tracking | $39/mo | Not verified | Oct 22, 2026 |
| localseotool.io Grid heatmaps, a quick rank checker, AI competitor notes and client share links. | Map and grid rank tracking | $9.99/mo | Not verified | Oct 22, 2026 |
| Loganix (citation building) Done-for-you citation building, paid per citation or monthly. | Citations and listings | $4/citation | Not verified | Oct 22, 2026 |
| MapPack Toolbox Credit-based toolbox: grid rank tracking, on-page audits, schema, citations workflows and AI brand monitoring. | Map and grid rank tracking | $39/mo | Yes | Oct 22, 2026 |
| Merchynt (Paige) AI assistant that automates Google Business Profile and local SEO tasks. | Google Business Profile management | $99/mo | Not verified | Oct 22, 2026 |
| Moz Local Listings management: keeps your business info in sync across directories. | Citations and listings | $20/mo | Not verified | Oct 22, 2026 |
| Moz Pro SEO suite with keyword research, link data and rank tracking. | All-in-one suites | $99/mo | Not verified | Oct 22, 2026 |
| NiceJob Automated review requests, review sites and referral tools for home service businesses. | Reviews | $75/mo | Not verified | Oct 22, 2026 |
| Otterly.ai Tracks how your brand shows up in ChatGPT, Google AI Overviews, Perplexity and Copilot. | AI search visibility | $29/mo | Not verified | Oct 22, 2026 |
| Peec AI AI search analytics: visibility, sentiment and sources across AI assistants. | AI search visibility | Not verified | Not verified | n/a |
| Places Scout Local rank and competitive research tool. The site now redirects to Yext, so check its status. | Map and grid rank tracking | Not verified | Not verified | n/a |
| Pleper GBP analysis, monitoring for listing changes, and handy free local SEO tools. | Google Business Profile management | Not verified | Not verified | n/a |
| Podium Reviews, webchat and text messaging for local businesses, sold through sales calls. | Reviews | Not verified | Not verified | n/a |
| Profound Enterprise AI search visibility and AI marketing agents. | AI search visibility | Not verified | Not verified | n/a |
| Rankscale AI search rank tracking on a credit system. | AI search visibility | $20/mo | Not verified | Oct 22, 2026 |
| Reporting Ninja Simple marketing report builder. | Reporting and white-label | $25/mo | Not verified | Oct 22, 2026 |
| ReviewTrackers Review monitoring and reporting, priced per location. | Reviews | Not verified | Not verified | n/a |
| Scrunch AI search visibility platform for brands and agencies. | AI search visibility | $250/mo | Not verified | Oct 22, 2026 |
| SE Ranking SEO suite with rank tracking, audits and AI search tracking at a lower price than the biggest suites. | All-in-one suites | $129/mo | Not verified | Oct 22, 2026 |
| Search Atlas SEO platform with automation and AI features. | All-in-one suites | $99/mo | Not verified | Oct 22, 2026 |
| Semrush Big SEO suite with keyword, backlink and competitor data, plus a separate Local toolkit. | All-in-one suites | $139/mo | Not verified | Oct 22, 2026 |
| Semrush AI Visibility Toolkit Semrush add-on for tracking brand visibility in AI answers. | AI search visibility | Not verified | Not verified | n/a |
| Swydo Marketing reporting priced by data source. | Reporting and white-label | €69/mo | Not verified | Oct 22, 2026 |
| Synup Listings, reviews and AI tools for local businesses, priced per location. | Citations and listings | $49/mo | Not verified | Oct 22, 2026 |
| Trustindex Review widgets and review collection tools. | Reviews | Not verified | Not verified | n/a |
| Uberall Listings and local marketing platform for multi-location brands. | Citations and listings | Not verified | Not verified | n/a |
| Vendasta White-label platform and marketplace for agencies selling to local businesses. | All-in-one suites | $99/mo | Not verified | Oct 22, 2026 |
| Whatagraph Marketing reporting and data platform. | Reporting and white-label | Not verified | Not verified | n/a |
| Whitespark Local Citation Finder Finds citation opportunities and tracks the ones you already have. | Citations and listings | $33/mo | Not verified | Oct 22, 2026 |
| Whitespark Local Platform Google Business Profile management at a per-location price. | Google Business Profile management | $1/location/mo | Not verified | Oct 22, 2026 |
| Whitespark Local Rank Tracker Tracks local and organic rankings for your keywords. | Map and grid rank tracking | $14/mo | Not verified | Oct 22, 2026 |
| Whitespark Local Ranking Grids Grid rank tracker from Whitespark (Edmonton, Alberta) covering up to 225 map points. | Map and grid rank tracking | $10/mo | Not verified | Oct 22, 2026 |
| Whitespark Reputation Builder Automated review requests and review management. | Reviews | $79/mo | Not verified | Oct 22, 2026 |
| Yext Enterprise listings and AI search platform. | Citations and listings | Not verified | Not verified | n/a |
"Starts at" is the lowest plan we saw. Some are billed yearly, see each tool's page for the details. Euro prices are shown in euros.
Guides
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BrightLocal vs Local Falcon compared with prices checked on their own pricing pages. One is a full local SEO platform, one is a map ranking specialist.BrightLocal vs Whitespark: one platform, or pick and choose?
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BrightLocal vs Semrush for local SEO. A local-first platform against a full SEO suite. Prices checked on their own pages, Oct 22, 2026.Moz Local vs BrightLocal: listings tool or local SEO platform?
Moz Local vs BrightLocal. Moz Local keeps listings in sync from $20 a month. BrightLocal covers audits, rankings, citations and reviews. Prices checked Oct 22, 2026.Birdeye vs Podium: what we could and couldn't find out
Birdeye vs Podium. Neither publishes prices, so here's what we could verify, what we couldn't, and cheaper review tools with public prices.BrightLocal alternatives (including free and cheaper options)
BrightLocal alternatives with real starting prices checked on each tool's own pricing page. Grid trackers, listings tools, all-in-one suites and free options.The best local rank trackers and Google Maps grid tools
Local rank trackers and Google Maps grid tools side by side, with starting prices checked on their own pricing pages. Free and cheap options included.Local Falcon alternatives (and a couple of free ones)
Local Falcon alternatives for Google Maps grid tracking, with starting prices checked on each tool's own page. Includes free options.Free local SEO tools that are actually useful
Free local SEO tools for small businesses and agencies: free plans, free credits and free utilities we checked on each tool's own site.AI visibility tools for agencies: what they cost and what they track
AI visibility tools that track how brands show up in ChatGPT, Google AI Overviews and Perplexity. Starting prices checked on each tool's own page.